{"id":1587,"date":"2020-09-02T16:06:22","date_gmt":"2020-09-02T14:06:22","guid":{"rendered":"https:\/\/www.marketingcolegial.com\/?p=1587"},"modified":"2020-09-03T20:15:21","modified_gmt":"2020-09-03T18:15:21","slug":"que-es-school-branding-o-marca-colegio","status":"publish","type":"post","link":"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/02\/que-es-school-branding-o-marca-colegio\/","title":{"rendered":"QU\u00c9 ES SCHOOL BRANDING O MARCA COLEGIO"},"content":{"rendered":"<p>La idea de marca se asocia con marketing de productos o servicios. <strong>A nivel popular, marca es sin\u00f3nimo de los signos que sirven para identificar un producto<\/strong> como su logo o sus colores.<\/p>\n<figure id=\"attachment_1588\" aria-describedby=\"caption-attachment-1588\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1588 size-full\" src=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/collection-organized-organise-collectables-trinkets-toy-1580-pxhere.com_.jpg\" alt=\"QU\u00c9 ES SCHOOL BRANDING O MARCA COLEGIO\" width=\"480\" height=\"360\" srcset=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/collection-organized-organise-collectables-trinkets-toy-1580-pxhere.com_.jpg 480w, https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/collection-organized-organise-collectables-trinkets-toy-1580-pxhere.com_-416x312.jpg 416w, https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/collection-organized-organise-collectables-trinkets-toy-1580-pxhere.com_-300x225.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><figcaption id=\"caption-attachment-1588\" class=\"wp-caption-text\">QU\u00c9 ES SCHOOL BRANDING O MARCA COLEGIO<\/figcaption><\/figure>\n<p>Para ser exactos, la marca es la imagen o idea que el p\u00fablico tiene en mente sobre un producto, servicio, entidad o persona (en caso de marca personal).<\/p>\n<p>Tanto si ha dise\u00f1ado a conciencia su marca como si no lo hace, cada Colegio proyecta una imagen concreta en cada persona que entra en contacto con \u00e9l. El trabajo de marketing consiste en <strong>conseguir que esa imagen o idea sea lo\u00a0 m\u00e1s fiel a la que el Colegio desea tener<\/strong>.<\/p>\n<p>Por eso, la funci\u00f3n de la marca es esencial para cumplir con muchos de los objetivos de los centros educativos. Por ejemplo, <strong>gracias al branding:<\/strong><\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>el p\u00fablico reconoce el Centro con facilidad y lo diferencia <\/strong>de manera inmediata de otros centros cercanos o similares.<\/p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 se<strong> logra captar un perfil de alumnos definido<\/strong>, uno de los objetivos m\u00e1s interesantes para los Colegios.<\/p>\n<p>Como ejemplo de una marca bien dise\u00f1ada y trabajada se materializa en gestos cotidianos. Por ejemplo, <strong>con solo ver los colores del Colegio o su logo se produce una asociaci\u00f3n mental con el Colegio<\/strong>. Tambi\u00e9n, si al o\u00edr la forma en que expresa el Colegio en sus emails, se identifica un valor concreto, por ejemplo, cercan\u00eda o referente.<\/p>\n<p>En Marketing Colegial somos especialistas en branding, creaci\u00f3n y trabajo sobre la marca para satisfacer las necesidades de los Colegios. <a href=\"https:\/\/www.marketingcolegial.com\/#contacto\"><strong>Solicite sin compromiso un informe gratuito sobre el estado de su marca \u2013 Colegio.<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.marketingcolegial.com\/#contacto\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1623 aligncenter\" src=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/IR-A-CONTACTO.png\" alt=\"Contacte con nosotros\" width=\"273\" height=\"58\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La idea de marca se asocia con marketing de productos o servicios. A nivel popular, marca es sin\u00f3nimo de los signos que sirven para identificar un producto como su logo o sus colores.<\/p>\n","protected":false},"author":3,"featured_media":1588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QU\u00c9 ES SCHOOL BRANDING O MARCA COLEGIO - Agencia de Marketing Educativo para potenciar su centro de ense\u00f1anza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/02\/que-es-school-branding-o-marca-colegio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QU\u00c9 ES SCHOOL BRANDING O MARCA COLEGIO - Agencia de Marketing Educativo para potenciar su centro de ense\u00f1anza\" \/>\n<meta property=\"og:description\" content=\"La idea de marca se asocia con marketing de productos o servicios. 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