{"id":1652,"date":"2020-09-29T12:12:37","date_gmt":"2020-09-29T10:12:37","guid":{"rendered":"https:\/\/www.marketingcolegial.com\/?p=1652"},"modified":"2020-09-29T12:30:55","modified_gmt":"2020-09-29T10:30:55","slug":"para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia","status":"publish","type":"post","link":"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/","title":{"rendered":"PARA TENER \u00c9XITO, \u00bfAPLICO LA MISMA ESTRATEGIA QUE MI COMPETENCIA?"},"content":{"rendered":"\n<p>O aplico la de un colegio que tiene \u00e9xito.<\/p>\n\n\n\n<p>Cuando un centro educativo se plantea la necesidad de aumentar el n\u00famero de alumnos tiene ante s\u00ed multitud de opciones estrat\u00e9gicas para aplicar. A pesar de lo que pueda parecer, <strong>copiar estrategias exitosas para otros colegios puede llevar al fracaso<\/strong>. Incluso, aunque los colegios sean, aparentemente, parecidos.<\/p>\n\n\n\n<p>Desde el punto de vista de los responsables del Colegio, el objetivo final es conseguir que las solicitudes de admisi\u00f3n aumenten. Pero las estrategias para conseguir ese aumento, en cada caso, son distintas. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"426\" src=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/estrategia-marketing-colegial.jpg\" alt=\"\" class=\"wp-image-1654\" srcset=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/estrategia-marketing-colegial.jpg 640w, https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/estrategia-marketing-colegial-600x399.jpg 600w, https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/estrategia-marketing-colegial-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Por ejemplo:<\/p>\n\n\n\n<ul><li><strong>Si apenas se conoce el centro<\/strong>. En concreto si los padres\/madres a los que se dirige el centro no lo conocen, es preciso aumentar su visibilidad o darse a conocer.<\/li><li><strong>Si el p\u00fablico lo confunde con la competencia<\/strong> o si no se aprecia con claridad la diferencia del proyecto, sus ventajas que le distinguen, deber\u00eda reformular su mensaje.<\/li><li><strong>Si a las familias que se interesan en principio al conocerlo no les encaja<\/strong> por diversos motivos (prioridades, presupuesto, ideario\u2026), una de las estrategias ser\u00eda reformular el mensaje porque se est\u00e1n enviando se\u00f1ales que confunden al p\u00fablico. Por ejemplo, puede dar la imagen de colegio poco exigente.<\/li><\/ul>\n\n\n\n<p>Por lo tanto, para tener \u00e9xito, aunque tenga los mismos objetivos que la competencia, la direcci\u00f3n que adopte cada centro debe ajustarse a su situaci\u00f3n, la relaci\u00f3n con el entorno y el conocimiento del p\u00fablico. Este lo componen las familias que realmente interesa atraer.<\/p>\n\n\n\n<p>Si necesita asesoramiento de marketing para conseguir los objetivos de su colegio, solicite informaci\u00f3n <a href=\"https:\/\/www.marketingcolegial.com\/index.php\/contactotest\/\" data-type=\"page\" data-id=\"1543\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><a href=\"https:\/\/www.marketingcolegial.com\/#contacto\"><img loading=\"lazy\" decoding=\"async\" width=\"273\" height=\"58\" src=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/IR-A-CONTACTO.png\" alt=\"Contacte con nosotros\" class=\"wp-image-1623\"\/><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><a href=\"https:\/\/www.marketingcolegial.com\/#servicios\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"58\" src=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/nuestros-servicios.png\" alt=\"Nuestros servicios\" class=\"wp-image-1576\"\/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cuando un centro educativo se plantea la necesidad de aumentar el n\u00famero de alumnos tiene ante s\u00ed multitud de opciones estrat\u00e9gicas para aplicar. <\/p>\n","protected":false},"author":3,"featured_media":1654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PARA TENER \u00c9XITO, \u00bfAPLICO LA MISMA ESTRATEGIA QUE MI COMPETENCIA? - Agencia de Marketing Educativo para potenciar su centro de ense\u00f1anza<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PARA TENER \u00c9XITO, \u00bfAPLICO LA MISMA ESTRATEGIA QUE MI COMPETENCIA? - Agencia de Marketing Educativo para potenciar su centro de ense\u00f1anza\" \/>\n<meta property=\"og:description\" content=\"Cuando un centro educativo se plantea la necesidad de aumentar el n\u00famero de alumnos tiene ante s\u00ed multitud de opciones estrat\u00e9gicas para aplicar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Agencia de Marketing Educativo para potenciar su centro de ense\u00f1anza\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-29T10:12:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-29T10:30:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marketingcolegial.com\/wp-content\/uploads\/2020\/09\/estrategia-marketing-colegial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing Colegial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing Colegial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/\"},\"author\":{\"name\":\"Marketing Colegial\",\"@id\":\"https:\/\/www.marketingcolegial.com\/#\/schema\/person\/6a99b8655e2a6ec5b18210cc4db21a20\"},\"headline\":\"PARA TENER \u00c9XITO, \u00bfAPLICO LA MISMA ESTRATEGIA QUE MI COMPETENCIA?\",\"datePublished\":\"2020-09-29T10:12:37+00:00\",\"dateModified\":\"2020-09-29T10:30:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/\"},\"wordCount\":280,\"publisher\":{\"@id\":\"https:\/\/www.marketingcolegial.com\/#organization\"},\"articleSection\":[\"Estrategia\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/\",\"url\":\"https:\/\/www.marketingcolegial.com\/index.php\/2020\/09\/29\/para-tener-exito-aplico-la-misma-estrategia-que-mi-competencia\/\",\"name\":\"PARA TENER \u00c9XITO, \u00bfAPLICO LA MISMA ESTRATEGIA QUE MI COMPETENCIA? 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